Truth
To seek clarity and sincerity in thought, word, exchange, and action.
Truth · Surrender · Conscious Work
Commerce in the
Light of Truth
CUSAG brings consciousness, sincerity, service, and spiritual aspiration into commerce and everyday work. Guided by the vision of Sri Aurobindo and the Mother, we explore how material life can become a field of conscious action.
Origin of CUSAG
A Blessing. A Name. A Mission.
In March 1973, the name “Commerce Under Sri Aurobindo’s Guidance” was given for work seeking to bring a deeper consciousness into commerce, money, and material life.
“No part of human life can be left out of His work of transformation.”Read the origin story
Our Principles
The Foundation of Our Work
Surrender
To offer work beyond personal ambition and remain receptive to a higher guidance.
Conscious Work
To approach material activity as a field for inner growth, service, and transformation.
Explore Our Offerings
Featured Collections
Thoughtfully presented collections for study, reflection, gifting, and everyday conscious living.
What Is CUSAG?
Direct Answers
What does CUSAG stand for?
CUSAG stands for Commerce Under Sri Aurobindo’s Guidance.
What is the purpose of CUSAG?
To explore commerce as conscious work shaped by truth, sincerity, service, and spiritual aspiration.
Why connect spirituality and commerce?
Because material life and work can also become fields for awareness, responsibility, and transformation.
Reflections
From the Journal
Guidance
Surrender: The Highest Strength
Reflections on opening to a deeper knowledge and guidance in work.
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Work
Work as an Offering
How conscious work can become a means of inner and outer transformation.
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Truth
The Light Overcomes Doubt
On sincerity, discernment, and staying oriented toward truth.
Read MoreLet Work Become an Offering
Explore a form of commerce inspired by consciousness, sincerity, and service.
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